Fabric Softener Prima

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Fabric Softener Prima


10 in stock

Our fabric softener is an organic, plant-based formula that leaves clothing soft to the touch, visibly brighter, and smelling great.

Like the rest of the Prima^ range, the aroma is soft, warm, and floral. Our organic formula is free of harsh chemicals and synthetic fragrance, and pairs perfectly with our Delicate wash to give your garments an extra boost of scent and softness: all whilst remaining gentle on sensitive skin and being kind to the environment.” – Attire


Herbal, Sweet & Woody. A perfect blend of Sandalwood, Cedarwood, Rosemary, Lavender & Pine, all added to the formula for their own unique qualities. Look forward to your laundry day with a distinctively soft, warm yet floral scent that lasts on your favorite garments.

APPLICATION FOR HAND WASH – Once happy with hand washing results, add 2-3 caps of Fabric Softener to clean, lukewarm water, and leave to soak for around 20 mins. Rinse and air dry. Use together with AC Delicate Wash to leave clothing soft and full of fragrance. Suitable for both hand and machine washing.

APPLICATION FOR MACHINE WASH – Use your machine to your usual settings and add 2-3 caps full of Fabric Softener to the designated drawer or drum. Wash as normal. Use together with AC Delicate Wash to leave clothing soft and full of fragrance. Suitable for both hand and machine washing.

Unlike products on the market that use synthetic fragrances or harsh chemicals to blend them, our product marries natural ingredients like they were supposed to be. Contents made from plant-based ingredients, the vessel made up of recyclable glass finished with an aluminum dispenser.

Made on order by Abi and Seb from Attire. Every step of the process is done by hand.

Attire creates products that don’t only look great on your shelf but are also kind to our planet. They’ve developed all of their own signature scents (Aureum^, Prima^, and Cepano^) using natural essential oils that feature relevant properties for each products’ designated use.

Sustainability is crucial for their products and brand ethos: all of the Attire products come in recycled glass bottles, and they use aluminum tops where we can. Our tape (for the product labels) is made from paper pulp that’s sourced from responsibly managed forests and mills, as well as natural glues and adhesives that come from plants (opposed to synthetic or petroleum-based glues). It’s biodegradable, compostable, and non-toxic.

They don’t use harsh chemicals in any of our formulas, to ensure they are kind to sensitive skin, delicate fabrics, and our planet.

Water (Aqua), Decyl Glucoside & Coco Glucoside (Surfactants From Coconut & Fruit Sugars), Coco-Betaine, Selected Salts, Glycerin, Xantham Gum, Potassium Sorbate (Preservative), Sodium Bicarbonate, Juniperus Virginiana (Cedarwood Extract), Santalum Album (Sandalwood Oil), Lavandula (Lavender), Rosmarinus Officinalis (Rosemary), Pinus Sylvestris (Pine).

10 in stock

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gold, silver

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